Win Like Trump: How You Can Persuade In Your Business

Do you know why Donald Trump is winning? There are a lot of theories on why he’s leading. One of the most insightful I’ve read is from Scott Adams. Over the last few months, he’s been covering Trump’s use of persuasion and hypnosis. Adam’s theory is that humans are moist robots that are programmable meat and […]

How to Craft A Unique Selling Proposition in the Fitness Industry

Did you know that over 50% of small businesses fail within the first year and that 95% of small businesses fail within five years? How Can You Minimize the Risk of Failure in Your Business?  One of the most common challenges that all fitness companies have is standing out in a highly competitive marketplace. One […]