Monthly Archives: March 2016

3 Headline Tips That Will Explode Your Business

Do you know the one thing that all copywriting legends have in common? They all agree it’s the most important part of your ad. This one can make or break your advertising campaign. It’s the headline. “On the average, five times as many people read the headline as read the body copy. When you have written […]

The Ultimate Battle of The Titans: Google Ads vs Facebook Ads

It’s the battle of the titans as the two biggest online marketing channels go head to head. Who Wins? There are pros and cons for each channel. In this post, I’ll breakdown Google Adwords and Facebook Ads and give you a side by side comparison of each. Google Adwords has been around longer than Facebook […]

10 Mistakes To Avoid With Facebook Ads

Facebook Advertising represents the biggest opportunity in marketing history. On average it costs .25 cents to reach 1000 people. The amount of data that Facebook has on all of us is a marketer’s wet dream. In 2016, Facebook will continue to be a mammoth marketing channel. One of the biggest challenges with Facebook is the […]

How to 10x Your Business with An Autoresponder

Autoresponders are the single most valuable strategy you can use in your email marketing system. They can be used to introduce who you are, build your authority, and nurture your leads. Email marketing has the highest conversion rate of any online channel. For every $1 you spend on email marketing you receive $40 in return. […]

10 Reasons Why Content Marketing Will Explode Your Business

Did you know that over 70% of CMOs think this strategy is the future of marketing? I’m sure you know already what it is. It’s content marketing. If your business is not providing good content that educates, informs, or entertains then you risk being left behind. A lot of people forget the second word in […]

10 WordPress Plugins to Improve Conversion Rates

Did you know that over 96% of users who visit your site never return? Generating traffic to your site won’t do much unless you have a way of capturing user’s information. So many businesses lose opportunities in generating leads by simply not having a conversion strategy. Today, there a ton of different options for capturing […]

7 Ways to Reduce Your Cost Per Lead

How can we end the war between sales and marketing? One of the easiest ways to do this is to reduce the cost per lead. This one of the Key Performance Indicators that can dramatically impact your bottom line. The cost per lead varies widely between markets and different businesses. What is Cost Per Lead? […]