Why Health Quizzes Are So Effective For Lead Generation

Do you want to learn how to generate thousands of leads per month every month without breaking the bank?

Sounds too good to be true?

It isn’t.

You can easily generate thousands of leads per month using a well-known channel that you all know and use every day.

Facebook advertising.

And, combining Facebook Ads with Health Quizzes is a magic combination. There is no better way to hook potential patients by teaching them about their health.

You’re probably thinking quizzes are dumb.

My patients wouldn’t take them.

But, in reality, quizzes and surveys represent a shift in marketing. They allow you to immediately have a two way conversation with your audience.

Still not convinced?

Here are 3 more reasons why Quizzes are so effective:

  • Quizzes add value to the prospect by creating a two-way dialogue – this enables a personalized experience from start to finish. 
  • Part of why it works is because humans simply can’t resist the call to test themselves, compete, compare, share their opinion, and have fun.
  • Actively answering questions and giving them specific results in real time that address their problems, challenges, or ideas.

What about Facebook?

When used effectively, there is NO advertising channel more powerful than Facebook.

With Facebook, you can create finely targeted ads based on over 150 data points, and reach 1,000 of those targeted prospects for less than ever before. You can’t afford not to use it effectively.

Most business owners I know have the wrong strategy when it comes to Facebook. They keep making the same mistakes over and over.

This leads to frustration and disappointment.

They think Facebook is like other online channels.

The fact is, people aren’t on Facebook to buy things.

It’s a social party.

People are on Facebook to read the news, look at videos and chat with their friends. It’s a party where people don’t want to be sold.

Think about it.

If you are at a party and some salesman comes up to you and tries to sell his product how would you feel?

You would feel dread.

On Facebook, they will just ignore you.

This is why it’s so important to give value first on Facebook and making people take quizzes are a great way to do just that.

Rather than simply throwing up a boring link to your website, you should get your prospects involved in their own health with an informative Facebook quiz.

But how does that process translate to larger revenues for your practice? Here’s how it works:

1.  A closely targeted Facebook user clicks on your Facebook ad to take your quiz.

2.  You send them to a custom quiz page, built specifically for your practice.

3.  After they complete the quiz, they’re prompted to opt-in with their name and email address before they can see their results.

4.  Then you send them to a compelling call-to-action page, where they have the option to schedule a consultation or make an appointment.

Why Health Quizzes Are So Effective For Lead Generation

While many of your quiz prospects will immediately schedule a consultation (especially if you make them a compelling offer), the true power of this strategy comes from the email addresses that you’ll collect in exchange for the results of the quiz.

Email marketing is still the most effective way to reach prospects, build brand loyalty, and earn a massive ROI. Even better… email marketing is 100% FREE and completely automated, so you won’t have to lift a finger, or spend a dime, to earn more patients.

Let me know what you guys think.

Do you use health quizzes in your business?

About the Author

My name is Mauricio and I'm the founder The Cardenal Group. I write about online marketing, sales, and entrepreneurship.

Leave a Reply 1 comment

Cynthia - September 6, 2016 Reply

Very interested

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