People act on what they remember. Being remembered and being memorable is one of the biggest challenges for any business. Let’s be real for a second. Most businesses are forgettable. Most people you meet won’t remember you. Most restaurants offer bland and forgettable experiences. Most ads you see you forget. Most books you read you forget. […]
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I met Justin Mares the author of Traction a couple of years ago in Miami. He was promoting his book at an event related to marketing for startups. He was giving his book away and I was lucky enough to grab a copy. The book sat on my pile of books for a couple of […]
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Did you know that over 70% of CMOs think this strategy is the future of marketing? I’m sure you know already what it is. It’s content marketing. If your business is not providing good content that educates, informs, or entertains then you risk being left behind. A lot of people forget the second word in […]
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