Tag Archives for " direct response "

How To Craft A Godfather Offer That Your Prospects Can’t Refusee

“I’m going to make him an offer he can’t refuse.” I’m sure you’ve heard this line before. It’s from the movie The Godfather. For those millennials who haven’t watched it, when the Godfather, played by Marlon Brando, wants someone to do something for him he makes him an offer they can’t refuse. The offer usually involves […]

The 5 Levels of Market Sophistication For Effective Marketing

What’s the single biggest reason why marketing campaigns fail? It’s not the competition, although that is part of it. It’s not the investment you make in your marketing campaign. It’s not the copy or the ads. It’s this. It’s not knowing your marketplace’s sophistication level. If you know your marketplace’s sophistication level you’ll have a […]