Do your prospects believe what you say? One of the biggest challenges for marketers is getting people to believe in your message. Believability is often overlooked in a lot of marketing campaigns. You might have the biggest worst product/service but unless they know who you are most people won’t believe you what they read online. In order to […]
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“I’m going to make him an offer he can’t refuse.” I’m sure you’ve heard this line before. It’s from the movie The Godfather. For those millennials who haven’t watched it, when the Godfather, played by Marlon Brando, wants someone to do something for him he makes him an offer they can’t refuse. The offer usually involves […]
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It’s not a joke. Jay Abraham has documented growth, of his client’s companies in excess of 9.4 billion dollars. Every single achievement starts with a thought. If you can learn how to think like Jay Abraham wouldn’t it be great? Who is Jay Abraham? Jay Abraham is one of the most sought after business experts […]
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People act on what they remember. Being remembered and being memorable is one of the biggest challenges for any business. Let’s be real for a second. Most businesses are forgettable. Most people you meet won’t remember you. Most restaurants offer bland and forgettable experiences. Most ads you see you forget. Most books you read you forget. […]
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Do you want to learn how to steal your competition’s secrets? Do you want to do it an ethical way? One of the most effective ways to build a successful business is to model your successful competitors. Knowledge is power. The more information you have the higher the chances you have of succeeding. I’ve been watching […]
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What’s the single biggest reason why marketing campaigns fail? It’s not the competition, although that is part of it. It’s not the investment you make in your marketing campaign. It’s not the copy or the ads. It’s this. It’s not knowing your marketplace’s sophistication level. If you know your marketplace’s sophistication level you’ll have a […]
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For a long time, the idea of a doctor promoting themselves or their practice was looked down upon by the medical community. Even now, there is hesitation among many professionals when it comes to standing out. However, the medical profession is just that – a profession, and as such Physicians need to be able to […]
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I met Justin Mares the author of Traction a couple of years ago in Miami. He was promoting his book at an event related to marketing for startups. He was giving his book away and I was lucky enough to grab a copy. The book sat on my pile of books for a couple of […]
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How can we end the war between sales and marketing? One of the easiest ways to do this is to reduce the cost per lead. This one of the Key Performance Indicators that can dramatically impact your bottom line. The cost per lead varies widely between markets and different businesses. What is Cost Per Lead? […]
Continue reading...Do you want to know how to increase your conversion rates by 60%? Adopt marketing automation for your business. Marketing automation is one of the best investments you can make for your business. With the huge amounts of customer data available, a lot of businesses have trouble sorting out the data in any way that […]
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