Category Archives for "Marketing"

How To Craft A Godfather Offer That Your Prospects Can't Refuse

How To Craft A Godfather Offer That Your Prospects Can’t Refusee

“I’m going to make him an offer he can’t refuse.” I’m sure you’ve heard this line before. It’s from the movie The Godfather. For those millennials who haven’t watched it, when the Godfather, played by Marlon Brando, wants someone to do something for him he makes him an offer they can’t refuse. The offer usually involves […]

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2 Marketplace Sophistication

The 5 Levels of Market Sophistication For Effective Marketing

What’s the single biggest reason why marketing campaigns fail? It’s not the competition, although that is part of it. It’s not the investment you make in your marketing campaign. It’s not the copy or the ads. It’s this. It’s not knowing your marketplace’s sophistication level. If you know your marketplace’s sophistication level you’ll have a […]

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How To Get 28 New Patients A Month…Without Sleazy Marketing

Jeff was a medical professional with a successful practice. Every day he helped patients with some of their most nagging concerns and helped them lead happier healthier lives. However, there was a problem in Jeff’s business – a problem that caused him tremendous anxiety and stress. Jeff’s business had reached a point where he was simply maintaining […]

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5 Simple Ways to Grow Your Business with Marketing Automation

Do you want to know how to increase your conversion rates by 60%? Adopt marketing automation for your business. Marketing automation is one of the best investments you can make for your business. With the huge amounts of customer data available, a lot of businesses have trouble sorting out the data in any way that […]

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How to Craft A Unique Selling Proposition in the Fitness Industry

Did you know that over 50% of small businesses fail within the first year and that 95% of small businesses fail within five years? How Can You Minimize the Risk of Failure in Your Business?  One of the most common challenges that all fitness companies have is standing out in a highly competitive marketplace. One […]

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