Do your prospects believe what you say? One of the biggest challenges for marketers is getting people to believe in your message. Believability is often overlooked in a lot of marketing campaigns. You might have the biggest worst product/service but unless they know who you are most people won’t believe you what they read online. In order to […]
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“I’m going to make him an offer he can’t refuse.” I’m sure you’ve heard this line before. It’s from the movie The Godfather. For those millennials who haven’t watched it, when the Godfather, played by Marlon Brando, wants someone to do something for him he makes him an offer they can’t refuse. The offer usually involves […]
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It’s not a joke. Jay Abraham has documented growth, of his client’s companies in excess of 9.4 billion dollars. Every single achievement starts with a thought. If you can learn how to think like Jay Abraham wouldn’t it be great? Who is Jay Abraham? Jay Abraham is one of the most sought after business experts […]
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What’s the single biggest reason why marketing campaigns fail? It’s not the competition, although that is part of it. It’s not the investment you make in your marketing campaign. It’s not the copy or the ads. It’s this. It’s not knowing your marketplace’s sophistication level. If you know your marketplace’s sophistication level you’ll have a […]
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Jeff was a medical professional with a successful practice. Every day he helped patients with some of their most nagging concerns and helped them lead happier healthier lives. However, there was a problem in Jeff’s business – a problem that caused him tremendous anxiety and stress. Jeff’s business had reached a point where he was simply maintaining […]
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I met Justin Mares the author of Traction a couple of years ago in Miami. He was promoting his book at an event related to marketing for startups. He was giving his book away and I was lucky enough to grab a copy. The book sat on my pile of books for a couple of […]
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It’s the battle of the titans as the two biggest online marketing channels go head to head. Who Wins? There are pros and cons for each channel. In this post, I’ll breakdown Google Adwords and Facebook Ads and give you a side by side comparison of each. Google Adwords has been around longer than Facebook […]
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Did you know that over 96% of users who visit your site never return? Generating traffic to your site won’t do much unless you have a way of capturing user’s information. So many businesses lose opportunities in generating leads by simply not having a conversion strategy. Today, there a ton of different options for capturing […]
Continue reading...Do you want to know how to increase your conversion rates by 60%? Adopt marketing automation for your business. Marketing automation is one of the best investments you can make for your business. With the huge amounts of customer data available, a lot of businesses have trouble sorting out the data in any way that […]
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Did you know that over 80% of the leads captured at trade shows are never followed up? Over 98% of companies do collect leads at trade shows but most of those leads are never followed up. Why? Even though this number has come into question with more recent studies the fact remains that over 70% of […]
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